Frequently Asked Questions
The questions we get asked most at the Bridle Up Hope Shop.
What is your return policy?
The shop offers free unlimited 30-day returns and exchanges when you add Redo at checkout (typically $2–$3).
This also includes shipping protection. Returns can be initiated through the shop's returns portal on their website.
If you choose not to add Redo, 30-day returns and exchanges are still offered, but you will be responsible for the return shipping.
How long does shipping take?
Orders are processed within 1–2 business days, and shipments typically arrive within 3–7 business days depending on location.
At checkout, estimated delivery dates are shown to give you an idea of how long it will take.
Do you have free shipping?
Orders of $100 and over qualify for free standard shipping Bridle Up Hope Shop within the United States.
What is the Pink Horseshoe symbol?
The Pink Horseshoe is the brand's signature emblem, representing horses, habits, and hope woven into one symbol. We envision it becoming a widely recognized symbol of hope for girls and women, similar to how the pink ribbon represents breast cancer awareness.
Do you offer wholesale?
Yes. Bridle Up Hope offers its original designs for wholesale through Faire. You can get started here.
Where is the Bridle Up Hope Shop based?
We are currently based in Alpine, Utah in the United States. We carry our own inventory and vet every product for quality. We do not dropship products.
Where are your products made?
We carry over 800 products, made in over a dozen countries, including the United States, Pakistan, China, Peru, the Philippines, and India.
Products made in the USA are marked as such in product descriptions.
How did your shop get started?
In 2012, our family founded the Bridle Up Hope charity in memory of our sister Rachel Covey who loved horses, and to combat the epidemic of depression and anxiety happening for women and girls.
We quickly learned that the Bridle Up Hope program—which involves horses, life skills, and service—was life-changing for participants. But we couldn’t keep up with the demand. There were too many who needed the program but couldn’t afford it. And we couldn’t raise money fast enough.
That is why we opened this shop—with the mission to inspire hope through exceptional equestrian products, treat every customer like family, and raise funds for the Bridle Up Hope charity. 100% of our profits will always go towards helping the girls, women, and horses at Bridle Up Hope.
Ultimately, we hope our products serve as a reminder that even on your hardest days, there is hope in the dark trusting eyes of a horse.
Do you really donate 100% of your profits to charity?
Yes. At the end of every year, the shop donates 100% of its net profits to the Bridle Up Hope charity.
The profits support the girls, women, and horses served by the foundation's equestrian programs. Bridle Up Hope is a registered nonprofit 501(c)(3) organization and holds a Candid Platinum Transparency seal and a Charity Navigator rating, so donors and customers can verify its financials.
Are your products Western or English?
Neither exclusively. The Bridle Up Hope Shop is broadly equestrian-themed rather than discipline-specific. The product catalog includes general horse-lover items like jewelry, sweaters, home décor, children's books, plush horses, and lifestyle accessories. You'll find some Western-leaning items (cowgirl boots, vintage horse hats, bolo ties) alongside items that are style-neutral and more english.
The shop is designed for anyone who loves horses, regardless of riding discipline.
Are the children's products child-safe?
The shop carries a wide range of kids' and baby products — clothing, board books, sippy cups, bibs, plush toys, blankets, and more — sourced from established brands or manufactured ourselves. We make sure to vet every product to ensure it meets U.S. child safety guidelines.
Why the name Bridle Up Hope?
Through an agreement with the Bridle Up Hope charity, we have adopted their same name and brand, with an additional "Shop" at the end of our name.
The name works on two levels. Most obviously, it connects to the world of horses — a bridle is the headgear used to guide and communicate with a horse, tying directly to the foundation's equestrian roots and Rachel Covey's love of riding.
But there's a deeper meaning too. According to a standard dictionary, "bridle" means "the act of restraining power or action."
In that sense, "Bridle Up Hope" means to harness the power of hope — to take something that might feel out of reach and channel it into forward momentum.
A neighbor of the Covey family came up with the name just three days after Rachel passed away and the family started the organization right then and there.
